Privacy Policy

Pembroke Pines Self Defense | Valente Brothers is the public name of our school. The entity operating this website is Pembroke Pines Jiu-jitsu Inc., located at 12191 Taft Street, Pembroke Pines, FL 33026. You can reach us by phone at 954-410-0706 or by email at info@pembrokepinesselfdefense.com.

We collect the following categories of personal information:

• Information you give us directly through free-class booking forms, contact forms and other lead forms: name, email address, phone number, preferred class time and any notes you write.
• Parent and child information for youth programs: the parent or legal guardian's contact details and the child's first name, age and program interest. Youth forms are intended to be completed by a parent or legal guardian.
• Enrollment and membership information collected in person or through our school management systems, such as emergency contacts, waiver and agreement records, attendance and rank progress.
• Payment information handled by our payment processors when you pay for a membership, private lesson, seminar or merchandise. We do not store full card numbers on this website.
• Communications you send us, including email, text messages, voicemails and messages sent through our forms.
• Technical information collected automatically: IP address, approximate location derived from IP address, device and browser type, operating system, referring page, pages viewed and time on page.
• Cookies and similar technologies, as described in our Cookie Policy.

• Schedule, confirm, remind and follow up on free introductory classes and appointments.
• Respond to questions and provide customer service.
• Enroll and support students, manage memberships and process payments.
• Send operational messages about your appointment, membership or the school's schedule.
• Send promotional emails or text messages when you have opted in, and let you opt out at any time.
• Measure and improve our website, programs and advertising.
• Protect the security of our website and prevent fraud or abuse.
• Comply with legal, tax, insurance and record-keeping obligations.

We do not sell personal information. We do share personal information with service providers who help us operate the website and the school, and they are expected to use it only to provide services to us. These may include:

• GoHighLevel (LeadConnector), our customer relationship and booking platform, which processes contact records, opportunities, appointments, email and SMS messaging.
• Google Analytics and Google Tag Manager, which help us measure website usage.
• Google Ads and Meta (Facebook/Instagram) advertising tools, which help us measure and deliver advertising.
• Website hosting, email, SMS and telephone providers.
• Payment processors, when you make a payment.
• Embedded third-party content such as maps, calendars, videos and social-media feeds, which may receive your IP address and device information when the content loads.
• Professional advisors such as accountants, insurers and attorneys.
• Valente Brothers headquarters, where required for affiliate curriculum, ranking or event administration.

We may also disclose information when required by law, in response to lawful requests, to protect our rights or the safety of others, or in connection with a business transfer such as a sale or reorganization.

Our website uses cookies and similar technologies for essential functions, analytics, advertising, functional features and embedded content. You can choose which non-essential cookies we may use, and change your choice at any time using the Cookie Preferences link in the footer. See our Cookie Policy for details.

If you provide a mobile number, we may send operational messages about your appointment or membership. Promotional text messages are sent only if you separately opt in, and that consent is never required to book a class or make a purchase. See our SMS Terms.

We keep personal information for as long as needed for the purposes described above, including to serve you as a student or prospective student, and then for as long as required by legal, accounting, insurance or dispute-resolution needs. Inquiry records that never become enrollments are kept for a shorter period than membership and waiver records.

• Access, correction or deletion: email or call us and we will respond within a reasonable time, subject to records we are required to keep.
• Marketing email: click unsubscribe in any marketing email.
• Marketing text messages: reply STOP to any promotional message.
• Cookies: use the Cookie Preferences link in the footer, or your browser settings.
• Advertising: you can also adjust ad settings with Google and Meta directly.

To make a request, contact us at info@pembrokepinesselfdefense.com or 954-410-0706. We may need to verify your identity before acting on a request.

We use reasonable administrative, technical and physical safeguards to protect personal information, including encrypted connections to this website and access controls on our systems. No website or system can be guaranteed to be completely secure, so we cannot promise absolute security.

• Our booking, contact and lead forms are intended for adults, parents and legal guardians. Children should not submit their own contact information through this website.
• For youth programs we collect the child's first name, age and program information from a parent or legal guardian, along with the parent's contact details.
• We do not create child-controlled website accounts and we do not knowingly market directly to children.
• We do not knowingly collect personal information directly from children under 13 online. If we learn that a child has provided information without parental involvement, we will delete it.
• A parent or legal guardian may review, correct or request deletion of their child's information by contacting us.

Our website links to other websites, including valentebrothers.com, review sites and social-media profiles. Their privacy practices are their own, and we encourage you to read their policies.

We may update this Privacy Policy. When we do, we will change the "last updated" date at the top of this page, and material changes may also be announced on the website.